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"Cerius' leadership, management expertise and valued inputs have been major factors in our success."
Dir of Security & Safety
San Diego Int'l Airport
Mastering Internet Lead Generation - Selecting the Best Techniques for Your Business
Date: Wednesday, May 20th, 2009
Time: 10:00am - 11:00am
Internet marketing is the most cost-effective lead generation technique available to most businesses. Overall, Internet marketing has a lower cost per lead than any of the traditional lead generation methods including telemarketing, direct mail, and trade shows.
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85% of all decisions to purchase involved research on the Internet; |
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98% of all B2B buyers use Google to find vendors - 25% more buyers than for the next most common search technique; |
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The cost of a sales lead obtained through direct mail is 15x higher than a lead obtained through search engine marketing. |
Because Internet lead generation is still a fairly new business discipline, savvy companies can act quickly to adopt Internet marketing techniques and gain an advantage over slower-acting competitors. This presentation will accelerate your ability to win business through the Internet.
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The basics of Internet marketing |
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A scorecard to rate your company's Internet marketing effectiveness |
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The best use of Pay-per-Click (PPC) versus Search Engine Optimization (SEO) |
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The most effective lead generation techniques for B2B vs. B2C |
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How to select the most effective Internet marketing techniques for your business |
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How to create an Internet marketing plan |
Speakers:
Judy Key Johnson
Judy Key Johnson has been actively involved in internet marketing since 1997, and is an frequent speaker and writer on the topic of search engine optimization. As a Cerius Interim Executive at a videogame company she used a variety of internet marketing techniques to increase monthly page views from 75,000 a month to over 950,000. Judy worked for IBM for 19 years; her duties included direct sales and manager of an international marketing center supporting a $500M software product line.
Barry Lieberman
Barry Lieberman, a Cerius Interim Executive, is an expert in creating lead generation campaigns using integrated Internet and traditional marketing approaches. For 17 years he has operated Advantage Plus Marketing Group, executing over 1400 marketing campaigns for corporations such as Hewlett-Packard, Sun Microsystems, and Microsoft. Prior to APMG, Barry Lieberman was a National Marketing Manager for Avnet Computer and a National Account Manager with Hewlett-Packard.
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