

Robin Hillery
CEO, LitCentral
December 1st, 2009
IRVINE, Calif. - Cerius Interim Executive Solutions, the North American leader in delivering interim executive management solutions to growth focused businesses, today announced it has appointed marketing veteran Barry Lieberman as vice president of Marketing. Lieberman has more than 27 years experience in sales and marketing and has implemented more than 1,500 marketing campaigns for Fortune 1000 companies that have resulted in as much as four-times the return on investment. His main goal will be to target and educate companies who need a turn-around or growth stimulus on the benefits of interim executive management.
"Company leaders are still very cautious regarding the state of the economy and many recognize they need specific expertise to become more profitable - whether by deploying internal resources differently or by seeking outside help," stated Pamela Wasley, CEO of Cerius Interim Executive Solutions. "Knowing where to find that help is key. Barry's adeptness at reaching targeted audiences will be advantageous in ensuring business leaders know about Cerius Interim and our proven executive solutions."
Lieberman has owned and operated Advantage Plus Marketing Group, Inc. (APMG) for 17 years where he deployed nearly 1,500 marketing campaigns for a diverse customer base. Previously, he was the national marketing manager at Avnet Computer. There he was an essential part of the team that established Avnet's reseller program for Hewlett-Packard and Digital Equipment Corporation. Lieberman also worked with Hewlett-Packard's Commercial Systems Division as a major account sales manager. A highly sought after speaker at both national and regional events, Lieberman speaks on social media, lead generation and other results-oriented sales and marketing topics. A full bio is available online.
"Cerius Interim is at opportunistic yet critical stage. The company has experienced significant growth and has gained a strong reputation among its clients. My goal will be to widen Cerius' reach so that more companies can benefit from its team of experts," stated Lieberman.
Companies can find out more about the leadership on-demand functions offered by Cerius at http://ceriusinterim.com/solutions/strategic-services/index/ and how using the expertise provided by Cerius Interim Executives can significantly improve their business.
About Cerius Interim Executive Solutions Cerius Interim Executive Solutions is the North American leader in delivering interim executive management solutions with the innovation and speed that businesses need to tackle their business opportunities or to mitigate risk. Cerius leverages the skill and experience of its deep pool of nearly 600 Interim Executives, who bring the broadest array of industry and functional experience to deliver best-in-class leadership on-demand to the market. Customers include Creative Teaching Press, San Diego International Airport and ConAgra Foods. Cerius is headquartered in Irvine, California. For more information visit www.ceriusinterim.com or call (949) 250-0500.

The Human Capital Institute "Gaining a Business Edge through Interim Executive Management".