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Lead Management Survey
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2009 Lead Management Practices Survey Results
Recently Mark Friedman, an interim marketing executive with Cerius Interim Executive Solutions, reached out to hundreds of small to mid-sized companies and asked them to complete a quick survey on their existing sales lead management practices. Here are the 2009 results from over 170 company responses.
1. 58% of the companies do not qualify their marketing inquiries before they are sent to sales.
2. 64.9% of the respondents could not track ROI for their Marketing programs.
3. 44.7% of the companies have no formal process to forecast sales and 24% are still using Excel.
4. 85% of the respondents were not very happy with their current Sales Force Automation (SFA)/ Customer Relationship Management (CRM) environment.
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Cerius Services
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 More than ever, companies are dependent on the marketing function for growing the business and driving the customer experience. Whether your challenges are in compelling messaging and branding, lead generation or better aligning marketing and sales, Cerius is here to help you find the right solution.
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Is your Company Positioned to "Bounce" Back?
by Pamela Wasley
When faced with competitive threats, economic downturns and other challenges, how does your company react? Some companies totally separate and fragment like a dropped Christmas ornament. Others continue to do the same things, the same way and, surprisingly enough, expect a different outcome. These companies barely survive and get so beat up they begin to appear bruised like an old orange. The successful, well strategized companies are more like a rubber ball; they proceed with resilience and energy to meet whatever confrontations come at them. They "bounce" in a new direction. So, which are you?
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Interim Managers for CEOs – A sensible alternative to consider
By Bob Donnelly
One thing that the recent economic turbulence has created for many
CEO's is the need to have a leaner more productive organization with
the ability to react quickly to a rapidly changing marketplace.
New approaches to staffing have also become a permanent part of the company of the future emerging from this painful period for many firms.
Some of the more common changes are reduced work schedules, the use of temporary employees, interns and the growth in the demand for "interim executives".
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How Companies Rebuild Competitive Advantage
By Joseph Daniel McCool
Attracting the right talent is key, but it's only the starting point.
Sumner Redstone, Bill George, and other experts weigh in on the four
steps.
As they say in sports, 2010 will indeed be a major rebuilding year for companies across nearly every industry. As the U.S. economy moves from recession to recovery (notwithstanding the ongoing challenges of unemployment and underemployment), businesses are obsessively focused on risk management, cost containment, supply-chain sustainability, resource efficiency, and maintaining their competitive edge.
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