Cerius Edge

Winter Edition :: 2008

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An Ounce of Prevention:

How often do IT outsourcing deals fail?  “The numbers vary  depending on what studies are cited or what definition of failure is used” says CIO.com who offers a three part approach for maximizing the value of IT outsourcing.

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Free Webinar

“Create Your Own Updraft in a Downdraft Economy” is the focus of a new Cerius webinar.  How would your business be different if you had the tools and methodology for structuring your business around profitable markets? Join us, get answers.

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Cerius Services

Are legal bottlenecks impacting your business? The symptoms of overspending and misspending are common to many businesses. There is a sensible and cost-effective way to streamline legal operations and help your company reduce unnecessary expenses  --  the Interim General Counsel.

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Short Notes

Insight
The Financial Crisis: How Leaders Face Fear and Find Courage
Presented by BNET.com

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Sales
The Most Important 30 Seconds of Any Sale

Presented by Forbes.com

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CEO Perspecitve
\ PWasley

Execution: The Biggest Challenge for Businesses Today

by Pamela Wasley
According to the 2007 Conference Board study, the top pain points for CEOs were excellence in execution and consistent execution on company strategy. However, I am still hearing from CEOs that building an organization that can effectively plan and execute, while at the same time, overcoming the inevitable surprises in business still remains one of the biggest challenges today.

Consider the following as you plan for the future.

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Required Reading
MHess

Corporate Workouts: Light for Distressed Companies

By Steve Rockey

Companies under distress have alternatives to get themselves back on track. It may seem bleak sometimes but, as with any business, companies under distress should proactively pursue options. Out–of-court workouts are one of the tools to pull a company back on their feet.

Workouts are good for the creditors as well as the debtors. Creditors have the option to work with the company under distress in an out-of-court workout, or they can wait until things get worse, and deal with a bankruptcy where on top of all the legal hassles they will probably recover less.

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  mFriedman

Common Misconceptions About Sales and Marketing

By Feyzi Fatehi
Sometimes we think we know something when we don't. After twenty years of work in Fortune-50 and multiple start-ups, I have concluded that much of the frictions and misalignments in corporate operations emanate from six common mistakes and misnomers around the terms Sales and Marketing. As a close and personal witness in multiple instances, I can testify that not clarifying and delineating these has led to huge costs including pervasive organizational misalignments, mishirings, misexpectations and ultimately missing the mark in the marketplace.

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Cerius Edge is a quarterly newsletter from Cerius Interim Executive Solutions, the largest provider of Interim Executive management services with proven experience in helping small to medium-sized enterprises achieve their strategic and tactical business objectives. We welcome your feedback on this newsletter’s content, and encourage you to share your ideas for topics you would like us to cover in future issues.

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©2008 Cerius Interim Executive Solutions | Cerius Home | Subscribe | Refer a Colleague | Contact Us