Cerius Edge

Fall Edition :: 2008

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An Ounce of Prevention:

Are you facing the necessity of reducing staff?  Then you may be subject to the WARN act, says Cerius Alliance Network partner, Buchalter Nemer, a law firm built on the principle of providing their clients the best business solution.

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Sales Seminar

Finish Your Year Strong!
Fundamentals of Sales Disciplines to Remain Vital in Challenging Times.

Three sales experts in revenue enhancement will demonstrate what companies need to do to ensure a strong finish this year  -- and most importantly, how to do it. Join us, get answers on October 10 at the Hilton Costa Mesa.

Register here


White Paper

The Guide to a Successful Exit Strategy: What You Cannot Afford Not to Know
by Cerius Interim Executive Solutions.
It is critical to know the key areas of business risk that can imperil a financially successful sale, and why preparation matters in maximizing your business value.

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Short Notes

Strategy
The Secrets to Successful Strategy Execution
Harvard Business Review, key ideas presented by BNET

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Leadership
In Search of Growth Leaders

MIT Sloan

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CEO Perspecitve
\ PWasley

Does Your Workforce Strategy Support Your Business Growth?

by Pamela Wasley
Every day as I pick up the newspaper I read the same headlines – high gas prices having a financial impact on consumers and businesses alike; sub prime mortgages pulling another financial institution into a crisis situation; and stock market volatility causing uncertainty with everyone.  On top of this, we have the unknown impact of the upcoming presidential election.

It’s like being in a meteor shower with meteors coming at you from all angles causing many business leaders to wonder if they have people with the right experience and skill to get through safely.  A few wrong moves can put you out of commission for good.  So how do CEOs maneuver through these critical times? 

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Required Reading
MHess

What Gets Measured Gets Produced

by Rick Lamprecht
Have you ever driven with a broken speedometer?  Scary. Have you ever driven into the sun with a dirty windshield? Dangerous!  Likewise, making improvements to your company without knowing where your company is headed has the same risks.  Managing without metrics is pointless.  A business operator has to know where he stands versus plan, and against historical performance.  If you cannot measure it, you cannot manage it.

 

True performers want to be measured. Measurement plays a primary role in their control systems. They don't want to be blindsided by negative situations occurring that they had no way to keep track of. They have grown beyond simply measuring by intuition, even though such judgments can be important.

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  mFriedman

Why Marketing Blackouts and Brownouts Kill Sales Growth

by James W. Obermayer
We walked down the long hallway to the sales manager’s office when he stopped and pointed to a chart on the wall. “That,” he said, “is the problem. Sales in Q1 were fine, right on track, but in Q2 we started to weaken and Q3 we hit new lows. We’re dying and I have run out of reasons.” With that we continued walking to his office.

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Cerius Edge is a quarterly newsletter from Cerius Interim Executive Solutions, the largest provider of Interim Executive management services with proven experience in helping small to medium-sized enterprises achieve their strategic and tactical business objectives. We welcome your feedback on this newsletter’s content, and encourage you to share your ideas for topics you would like us to cover in future issues.

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