Cerius Edge

July, 2009

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Ounce of Prevention

The economic environment is driving legislative bodies to protect employees more than small to medium business owners. Cerius Associate and HR Interim Executive, Kathryn Gray, shares the Top Five Employment Pitfalls to Avoid now so that you are not a victim of preventable legal action.

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Interim Executives:
Why Now?

We are in the longest and most far-reaching business downturn since the Great Depression, with no clear end in sight. Production is sinking. Revenue and profit margins are down. What can you do right now to ensure that your organization weathers the storm?

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Cerius Services

More than ever, companies are dependent on the marketing function for growing the business and driving the customer experience. Whether your challenges are in compelling messaging and branding, lead generation or better aligning marketing and sales, Cerius is here to help you find the right solution.

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More Stories

Strategy
Four Mistakes to Avoid During Downturns
BNET

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Leadership
Leadership in a “Permanent” Crisis

Harvard Business Review

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CEO Perspecitve
\ Pamela Wasley

Challenging the Status Quo

by Pamela Wasley
The status quo is best described as a mindset that says, “Something must work because it is still around, and because it is still around, it must mean it is still working.”  A key leadership discipline in today’s world is to constantly challenge the status quo in the workplace.  Create a culture where everyone knows “sacred cows” cannot hide. If you don’t, you could become one of the casualties that we are seeing more and more of each day.

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Required Reading
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Ratcheting Up Revenue

By Chip Brown

Sustaining sales revenue in a recession is just about as hard as it gets. Businesses are scrambling to keep revenues and margins up, sales cycles are growing longer, and sales teams are in flux as companies trim employees to cut costs.

Cerius Interim Executives' top sales management leaders share their experience in the most successful steps that can be taken to address a broken sales organization for rapid turnaround. Their five key mandates for navigating through the current economy include...

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The Critical Role of Today’s CFO

By Bob Eberlein
The weak economy makes it very challenging to balance all the needs of the enterprise.  Tight credit and uncertain revenue streams intensify financial challenges.  At the same time, customers and other key stakeholders amplify any sign of operating weakness.  If you focus too much on fiscal issues, you risk losing focus on the real mission of the enterprise -- focus too little on fiscal issues and risk losing the whole enterprise!

Today’s CFOs play a key role in this balancing act.  They must ensure the business has the resources to satisfy all critical obligations.  This includes defined legal and contractual obligations as well as less defined obligations such as innovation, succession planning, and other elements essential to the future of the business.

To succeed, CFOs need to be strong leaders with skill as managers, technicians, and innovators.  

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Contact Cerius

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http://www.ceriusinterim.com
Email

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Phone:
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Cerius Edge is a quarterly newsletter from Cerius Interim Executive Solutions, the largest provider of Interim Executive management services with proven experience in helping small to medium-sized enterprises achieve their strategic and tactical business objectives. We welcome your feedback on this newsletter’s content, and encourage you to share your ideas for topics you would like us to cover in future issues.

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©2009 Cerius Interim Executive Solutions | Cerius Home | Subscribe | Refer a Colleague | Contact Us