Companies are largely dependent on the marketing function for growing the business and driving the customer experience. Marketing has the main responsibility of leading the internal effort to identify, evaluate and select market opportunities, and then develop the strategies and tactics for achieving leadership in target markets.
Often marketing lacks clear accountability, serving as a set of resources for research, public relations, managing trade shows, and other miscellaneous functions that may range from product definition to lead generation. Marketing should be a central force in defining market messaging, competitive positioning, product and service delivery, market opportunities, and marketing challenges. With clear objectives and full accountability, marketing drives business and sales alignment, accountability for investments, differentiation against competitors, managing a brand, and maximizing the lifetime value of the customer base.
Cerius Interim Executives have extensive experience driving results through executable marketing strategies. We can help you solve marketing challenges from how to determine optimal positioning for increased market share and margin, achieving a strategic competitive advantage through differentiation, messaging and brand strategy consulting, customer relationship management consulting, strategies for marketing and sales alignment, to attracting and retaining profitable customers. We deliver insight and focus on driving your vision by handing you the roadmap required for directing your management and employees in order to embed lasting best practices.
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