Positioning, product strategy, lead generation, target market assessment, packaging, and brand awareness - these are just a few of the critical functions controlled by Marketing that contribute to revenue growth and profitability. Marketing has become one of the most challenging and rapidly evolving of all business functions. The need for accountability and performance in marketing has raised the bar on qualifications for marketing leadership.
How to Afford the Right Marketing Leadership Talent
CEOs of small companies with limited resources are learning they can out-market larger competitors by using Cerius interim marketing executives to build and run their marketing departments. Here's an example. A $20M company looking to be a $50M company within a few years needs a C- level marketing person, but not every day. So retaining a part-time marketing executive -- with experience in $50M+ companies -- to work a few days a week at a fraction of the total cost of a full-time executive makes total sense.
Look at the math. A vice president of marketing or a chief marketing officer can demand a compensation package of $220,000 to $450,000 depending on industry, location, and size of company. Through Cerius the company can contract with the ideal marketing executive to work as part-time CMO or temporary VP of Marketing for a small fraction of that amount.
The Cerius Contract Marketing Executive as Marketing Consultant
Even large companies bring in Cerius contract marketing executives in consulting roles to drive key marketing initiatives, such as marketing automation implementation, or go-to-market planning. In these situations the contract executive augments the capabilities of the existing team with their specific skills and expertise.
Nimble and Agile Marketing
Within the national Cerius contract executive network are several hundred senior marketing executives from every industry. These savvy individuals are available on short notice to step into marketing leadership roles as an interim marketing executive, part-time Chief Marketing Officer, temporary VP Marketing, or executive consultant. They excel at strategy, planning and implementation. They don't hesitate to roll up their sleeves and do what's necessary to achieve results. Cerius can introduce you to the ideal marketing executive for a part-time or consulting role within a week.
A Partial List of Services Provided by Cerius Part-time and Interim Marketing Executives
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